4:00 PM - 4:45 PM

Martinez Hotel - Citrus 3

73 Bd de la Croisette

Building an impactful and sustainable business as talent in 2025 means constant evolution, expanding your voice and brand to every platform and venue where audiences are looking for you. With his unique blend of humor and empathy, Jake Shane has leveraged his engaged fan base on TikTok, where he has more than 3 million followers, into the chart-topping video podcast Therapuss, a sold-out live tour, commercials, guest-starring roles and more. Join Shane, Paul Wachter – founder & CEO of Main Street Advisors and Chairman of UTA, and Natalie Jarvey - editor of Like & Subscribe, Ankler Media’s creator economy newsletter - as they break down how to source and maximize new creative opportunities as well as discuss the dynamic nature of building talent-led businesses in today’s media landscape.